Technology has changed our lives influencing major sectors of the society such as transport, health, business, and communication. Advancements in science and technology have made a great impact on the way we communicate, leaving us with no choice but to embrace this inevitability. Over the years, communication methods have evolved from simple text messages and audio calls to more efficient video calls and chat platforms which offer other communication services. The impact of technology in communication has influenced both individuals and businesses.
The predominance of business communication technology has forced companies to invest heavily in technological communication services both to its employees and its clients. This has proved vital in marketing strategies among other customer provision services.
Major influences of technology in business
1. Easy way for product and service surveying
Surveys are very important. They give companies feedback on the customers view on the products or services provided. Before the advancement of business technologies, surveys were very hard to conduct. Companies relied on mails from customers who barely made an effort give their feedback. Nowadays, surveys are simply done through the internet. This is a fast and efficient method that saves the company time and money.
2. Social interaction with clients or customers
Through business technology, companies can open official company websites through which customers are encouraged to visit. Through these websites, the company interacts with the customers. Customers can give their comments on particular issues and after that get a comprehensive response from the company’s support team. The companies can also join social media platforms from which their customers can follow them such as Instagram or Facebook. These platforms can be used by the companies to announce the release of new products among others. For example, Nordstrom, an n American fashion retail business that has opened a Facebook account through which customers can follow the recent updates like discounts, new products among others.
3. Video conferencing
Allows long distant one-on-one communication among members of an organization or business. Video conferencing can be used in the business meeting.
4. Use of digitalized networks to communicate
Broadband and satellite transmissions enable efficient business communications through office phones or sending a file to a specific printer when you are miles away from the office.
Technology has similarly influenced individuals’ communication patterns;
I. Text messaging services
In the olden days, letters used to be written posted and took several weeks or months before reaching the recipient. These days texts enable you to send messages by the touch of a button at any corner of the world.
II. Social networking platforms
Social network platforms have caused a 360 degrees shift in the way we interact. Through platforms such as Instagram, Facebook, Twitter among others users can communicate through comments, likes or even their profiles and status. These platforms break the barrier of religion, distance or race and allow global communication.
III. Free internet calls
Through several social media sites free calls can be made without carrier charges by simply having an internet connection. Free internet calls are offered by sites such as WhatsApp or even Skype.
In conclusion, technology has, without the doubt, changed the way we interact and communicate with each other.