Nowadays individuals spend more of their time on mobile devices. It has been estimated that eighty percent of the mobile apps users employ the services of their apps for more than fifteen times in a single day. There availability of SMS which is created to meet the requirements an individual may want and the period they will be needed. Mobile phone’s capabilities are developed to deliver on real time and personalized expectations. Different purposes are served by cell phones. The following are the uses of mobile marketing campaigns;
The right information regarding new products, contents, deals and so on are spread across potential and current clients. When an individual develops his or her marketing plans, it aids one to coordinate his or her several channel promotional campaigns with various kinds of messages. Some of the messages might be grouped under currently lifecycle marketing and others as unique marketing campaigns. These examples of advertising campaigns can operate very well across the available channels to the maximum effect.
Transactional campaigns are whereby the brand is built or created through or around the business. Many individuals usually ignore the issue of the branding of the existence of the transactional message. Transaction of the user is often followed by the transaction message and is employed where confirmations are required. Any time a client makes or completes in-application purchase or the change of the password is carried out; there is always an automatic email showing the activity. One’s brand values should be ensured that it coordinates and communicates with other kinds of campaigns.
The welcome campaigns are regarded ideal in making the users be interested on one’s brand and getting them in the right place. The introduction of an individual’s brand promise usually is the primary goal to be achieved. For simple onboarding, campaigns are considered to be sweet and short. For the complicated ones, they might have the presence of nudges or reminders.
One of the best way regarded as the way of improving one’s opt-in rates is by priming for other permissions and push notification. An individual is advised to select the extraordinary moments carefully for the opt-in priming campaigns. Custom opt-in tools can be additionally is employed.
Triggered campaigns are messages which are personalized and are replied in the user action’s response. It does not have to be sent directly after the action from the user. A day after the user has completed the action is considered as the best period of pushing for a special offer. The brand and client relationship can be developed through these triggered campaigns.